He is covering so many topics with so many moving parts that each segment is a bit higher level than the “Dummies” books, but if you know enough about the internet (and marketing) not to need a lot of hand-holding, but are wanting to know “best practices” and where the resources are, you’ll find this an enjoyable and informative read. The focus is truly on what works and will produce practical results for your organization, which makes sense because Eley is both an experienced entrepreneur AND a web expert.
Rating: 5 / 5

While this isn’t an exhaustive tome, it’s worth every penny (really, quite a bit more). Although I’ve used some of the tactics they discuss before, they taught me things I didn’t know and reminded me of things I should be doing to maximize my marketing efforts.

Fantastic book! Highly recommended!
Rating: 5 / 5

In this book you’ll find information on: 21st century public relations and media, turning page views into profit, search engine optimization, social media, email marketing, affiliate marketing, and online advertising. The book concludes with a chapter on how to pull it all together in a powerful marketing plot. All in all, //Online Marketing Inside Out// is an invaluable resource for anyone wanting to market products or services on the web. With so many potential customers online, this book will show you how to reach them through podcasting, blogs, social networks, video, email, and contextual advertising.

“If you’ve ever Googled `online marketing’ and found the amount of information overwhelming, or been unsure which guru to trust with their ground-breaking, new marketing method, then you’re not alone. We made this book for you; everything you need to know is in one place, step by step, that anyone can follow,” clarified co-author Shayne Tilley. “We know that when you’re a small business or solo entrepreneur, you’re unable to afford hiring a marketing team or PR consultant. With this book, you can do it yourself and start building your online business today.”

Reviewed by

Dominique James
Rating: 4 / 5

Rating: 1 / 5

//Google Advertising Tools// takes the businessperson on a very thorough and well-clarified tour of how to position your business with AdWords, how to make use of the moneymaking potential available through AdSense, and into more in-depth discussions for making an effective Internet marketing plot. The authors also clarify search engine optimization (SEO) and how to track your results with meaningful data.

This up-to-date instruction manual does make the assumption that the reader understands the fundamentals required to make a Web site and/or the person works closely with a Webmaster. To take full advantage of this book, you will need to be able to publish changes to your Web pages and modify some HTML code.

This book is a must have for those who are passionate about their online business and are willing to place the time and effort required to get the right kind of traffic to their site.

Reviewed by Doreen Erhardt
Rating: 4 / 5

In addition to spreading virally around the web on the real estate websites and blogs, the traditional media also picked up the tale! It has aired on television stations in many major cities around the country. And, many other media outlets have picked it up, as well, including the LA Times, Neal Cavuto’s show on FOX News and Florida Trend Magazine’s website!

This is all because of what I learned reading the book! David rocks!

Honestly, I could have only dreamed this campaign would be this successful!
Rating: 5 / 5