- ISBN13: 9780470547816
- Condition: NEW
- Notes: Groundbreaking New from Publisher. No Remainder Mark.
Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices
The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.
This new second edition paperback keeps you up-to-date on the latest trends.
- New case studies and current examples are included to illustrate the very latest in marketing and PR trends.
- Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube
- Includes a step-by-step action plot for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility
- David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley
The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.
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{ 5 comments… read them below or add one }
Justin Mcgill 03.09.10 at 4:20 am
SEO techniques are excellent to learn. But, if you run a business or are serious about your business, odds are you do not have the time to handle everything that is required for internet marketing. I would strongly suggest utilizing a professional service such as what is offered by http://www.novelconceptstudio.com
In any case, it’s excellent to know the process so that you can know what is happening with your site and your competitors.
Rating: 3 / 5
Linda Andries 03.09.10 at 4:49 am
If you are a marketing professional than you know this stuff. It’s not all that new – excellent marketing is about a compelling tale made available wherever your audience can view it. I much preferred World Wide Rave by the same author although again I would not throw the baby out with the bath water in favor of social media but I would certainly add it to the mix. Establish your goals and objectives then pursue multiple avenues to get you there.
Rating: 2 / 5
K. M. Haisman 03.09.10 at 5:16 am
This book is incredible! I used what I learned to launch a campaign for the Million Dollar Coupon.
In addition to spreading virally around the web on the real estate websites and blogs, the traditional media also picked up the tale! It has aired on television stations in many major cities around the country. And, many other media outlets have picked it up, as well, including the LA Times, Neal Cavuto’s show on FOX News and Florida Trend Magazine’s website!
This is all because of what I learned reading the book! David rocks!
Honestly, I could have only dreamed this campaign would be this successful!
Rating: 5 / 5
Kara G. Whittington 03.09.10 at 5:28 am
fantastic book that provides tips and helpful insights into the new world of marketing. a must have for all marketing and pr professionals.
Rating: 4 / 5
Marketing Maven 03.09.10 at 6:03 am
Scott presents well and his message is clear if a bit redundant in places. Nevertheless,the book provides useful insights and excellent how to information to marketers in the Web2.0 era.
Rating: 4 / 5