Comments on: The Truth About Search Engine Optimization http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/ More traffic to your website Sat, 13 Mar 2010 12:00:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Joe Aigner http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/comment-page-1/#comment-11 Joe Aigner Wed, 04 Nov 2009 21:20:14 +0000 http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/#comment-11 Rebecca Lieb, a writer, author, editor, digital content and SEO consultant, has been a part of the rise in digital technology for over eight years. Rebecca was the vice president and editor-in-chief for the largest source of internet marketing and advertising news, opinion and commentary resources in the world at SearchEngineWatch.com. She breaks down what SEO is, how it works and how you can influence the organic results the search engines provides to the user. <br /> <br />The book consists of 51 different truths about search optimization process, common misconceptions, tricks to help your website receive more traffic and even how to improve your page rank. These 51 truths are subdivided into ten categories: <br />1. The Basics of Search <br />2. The Truth About Being Site-Specific <br />3. Tag, You're It! <br />4. The Truths About Links <br />5. You Call That a Search Engine <br />6. Get a Social Life <br />7. Search Ranking <br />8. The Truth About SEO Management <br />9. Don't Be Evil <br />10. Going Beyond <br /> <br />This is an easy read that can be used by anyone from small startup companies with a website trying to gain recognition, or the big multibillion dollar corporations, the same concepts and truths apply to any website on the internet. There are some common themes that show up consistently throughout the book and they are emphasized many times per section. Some of the same concepts that are repeated are helping the visibility of your website to the general public. You should put common keywords that the general public would use to find your site in the first 300 words to make your site appear higher in the organic search. Also, you want to attract spiders and robots to your site, and to do so have reliable and qualified links both inbound and outbound, as well as making constant revisions and updating your content on a regular basis. <br /> <br />"SEO is the foundation, the bedrock of online marketing". With technology becoming increasingly important in the world today, businesses have taken their marketing to the next level by having online site to further promote their business. Online marketing has recently become a priority for many businesses large and small; in order to succeed online you must be visible to the public, so search engine optimization is now a staple in the online marketing departments of today. People searching for a business or service online will either find you or your competitor, so the more visible you are the higher your traffic will be. <br /> <br />Search engine optimization is an ongoing process that has no end. There are ways you can influence where you show up in large search engines like Google and Yahoo! but there are no guarantees that you will make it to number one on the organic search results. There are many tips and tricks that will positively influence your chances of getting found, but there are no guarantees when it comes to SEO, just diligent, and consistent hard work. <br /> <br />I am new to the scene of online marketing and thoroughly enjoyed this book. I learned the basics of how search engines find and distinguish sites from the millions of different sites out there, and how to get my site near the top of the search results. I would give this book a 9.5 out of ten, the only flaw to the book is that it could be more recent, because the book gives examples from the "new" Indiana Jones movies and George Bush as the current president. It says that SEO is constantly changing and evolving into something different, so when dated examples are in the book some of the tricks may be a little behind the times. <br /> Rating: 5 / 5 Rebecca Lieb, a writer, author, editor, digital content and SEO consultant, has been a part of the rise in digital technology for over eight years. Rebecca was the vice president and editor-in-chief for the largest source of internet marketing and advertising news, opinion and commentary resources in the world at SearchEngineWatch.com. She breaks down what SEO is, how it works and how you can influence the organic results the search engines provides to the user.

The book consists of 51 different truths about search optimization process, common misconceptions, tricks to help your website receive more traffic and even how to improve your page rank. These 51 truths are subdivided into ten categories:

1. The Basics of Search

2. The Truth About Being Site-Specific

3. Tag, You’re It!

4. The Truths About Links

5. You Call That a Search Engine

6. Get a Social Life

7. Search Ranking

8. The Truth About SEO Management

9. Don’t Be Evil

10. Going Beyond

This is an simple read that can be used by anyone from small startup companies with a website trying to gain recognition, or the huge multibillion dollar corporations, the same concepts and truths apply to any website on the internet. There are some common themes that show up consistently throughout the book and they are emphasized many times per section. Some of the same concepts that are repeated are helping the visibility of your website to the general public. You should place common keywords that the general public would use to find your site in the first 300 words to make your site appear higher in the organic search. Also, you want to attract spiders and robots to your site, and to do so have reliable and qualified links both inbound and outbound, as well as making constant revisions and updating your content on a regular basis.

“SEO is the foundation, the bedrock of online marketing”. With technology becoming increasingly vital in the world today, businesses have taken their marketing to the next level by having online site to further promote their business. Online marketing has recently become a priority for many businesses large and small; in order to succeed online you must be visible to the public, so search engine optimization is now a staple in the online marketing departments of today. People searching for a business or service online will either find you or your competitor, so the more visible you are the higher your traffic will be.

Search engine optimization is an ongoing process that has no end. There are ways you can influence where you show up in large search engines like Google and Yahoo! but there are no guarantees that you will make it to number one on the organic search results. There are many tips and tricks that will positively influence your chances of getting found, but there are no guarantees when it comes to SEO, just diligent, and consistent hard work.

I am new to the scene of online marketing and thoroughly loved this book. I learned the basics of how search engines find and distinguish sites from the millions of different sites out there, and how to get my site near the top of the search results. I would give this book a 9.5 out of ten, the only flaw to the book is that it could be more recent, because the book gives examples from the “new” Indiana Jones movies and George Bush as the current president. It says that SEO is constantly changing and evolving into something different, so when dated examples are in the book some of the tricks may be a small behind the times.

Rating: 5 / 5

]]> By: S. Dollar http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/comment-page-1/#comment-10 S. Dollar Wed, 04 Nov 2009 19:37:23 +0000 http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/#comment-10 Now more than ever, mastery of the myriad manifestations of search is essential for a thriving existence online, whether you're a marketing wizard with a six-figure paycheck (happy you) or a lowly, over-caffeinated blogger trying to crack the secret formula to glorious triumph on the Interwebs (hello neighbor). For the past decade, Rebecca Lieb has been one of the savviest journalists tracking every tremor of the Googlesphere, and here she shares her seasoned expertise in a step-by-step guide to effective SEO. Clear, straightforward, thorough and witty, Lieb reveals everything you ever needed to know about search, and then some, with extensive practical examples and informal Web history lessons. It's a can-do classic that belongs beside every laptop. Rating: 5 / 5 Now more than ever, mastery of the myriad manifestations of search is essential for a thriving existence online, whether you’re a marketing wizard with a six-figure paycheck (pleased you) or a lowly, over-caffeinated blogger trying to crack the secret formula to glorious triumph on the Interwebs (hello neighbor). For the past decade, Rebecca Lieb has been one of the savviest journalists tracking every tremor of the Googlesphere, and here she shares her seasoned expertise in a step-by-step guide to effective SEO. Clear, straightforward, thorough and witty, Lieb reveals everything you ever needed to know about search, and then some, with extensive practical examples and informal Web history lessons. It’s a can-do classic that belongs beside every laptop.
Rating: 5 / 5

]]> By: JustADesigner http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/comment-page-1/#comment-9 JustADesigner Wed, 04 Nov 2009 18:09:28 +0000 http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/#comment-9 As most people searching for SEO books, I was looking for the most up-to-date book possible. Even though this book claims to be 1st printed Feb 2009 the text references outdated "current events." Refers a few times to the "new" Indiana Jones movie and news about George W. Bush. Also refers to "Macromedia" Flash, but I think that was just a lack of software knowledge. <br />Don't get me wrong I learned a lot... A LOT!, but I question if some of this content is already outdated. Algorithms are always changing. Rating: 3 / 5 As most people searching for SEO books, I was looking for the most up-to-date book possible. Even though this book claims to be 1st printed Feb 2009 the text references outdated “current events.” Refers a few times to the “new” Indiana Jones movie and news about George W. Bush. Also refers to “Macromedia” Flash, but I reckon that was just a lack of software knowledge.

Don’t get me incorrect I learned a lot… A LOT!, but I question if some of this content is already outdated. Algorithms are always changing.
Rating: 3 / 5

]]> By: E. Herrera http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/comment-page-1/#comment-8 E. Herrera Wed, 04 Nov 2009 15:27:18 +0000 http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/#comment-8 Just finished reading this, and I have to say I'm a little annoyed. I've been building websites and doing SEO work for several years now, so this isn't the first book I've read. But you need to stay updated, and see what's new... <br /> <br />Apparently nothing is new. If you've read one book on SEO, this book won't help you. I don't really know who this book is for... <br /> <br />If you've read an SEO book before: <br /> <br />You won't find new information here. Just a rehash of everything you've already read and implemented on your own sites. Lots of filler. Pages start to drag on. It's only 208 pages and could be edited down to 120. <br /> <br />If you've never read an SEO book before: <br /> <br />You'll get a thorough overview of what SEO is, BUT you're going to have to buy another book to show you how to do it. This talks about SEO. Tells you what might be a good idea. But it won't show you how to do it. It's not a how-to book as other reviews have mentioned. <br /> <br />So who's this book for? Not for me that's for sure. Rating: 3 / 5 Just finished reading this, and I have to say I’m a small annoyed. I’ve been building websites and doing SEO work for several years now, so this isn’t the first book I’ve read. But you need to stay updated, and see what’s new…

Apparently nothing is new. If you’ve read one book on SEO, this book won’t help you. I don’t really know who this book is for…

If you’ve read an SEO book before:

You won’t find new information here. Just a rehash of everything you’ve already read and implemented on your own sites. Lots of filler. Pages start to drag on. It’s only 208 pages and could be edited down to 120.

If you’ve never read an SEO book before:

You’ll get a thorough overview of what SEO is, BUT you’re going to have to buy another book to show you how to do it. This talks about SEO. Tells you what might be a excellent thought. But it won’t show you how to do it. It’s not a how-to book as other reviews have mentioned.

So who’s this book for? Not for me that’s for sure.
Rating: 3 / 5

]]> By: Alfa Guy http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/comment-page-1/#comment-7 Alfa Guy Wed, 04 Nov 2009 12:52:48 +0000 http://www.instant-traffic-generator.com/info/seo/the-truth-about-search-engine-optimization/#comment-7 I seem to be at odds with the majority of reviews of this book. The book is practically useless with little to no specific information presented. Yes, the author does mention that the META tag keywords is not necessary, and that titles should be no longer than 60 chars to match Google, but for the most part the book is a litany of vague generalities that could be better summarized on a two page White Paper. An index may have helped, but there is none. <br /> <br />The book's Appendix A sounds very helpful, but is available only online. In the book the appendix advertises a "number of free tools" but it doesn't exist. Entering the URL redirects you to a page where you can buy another copy, register, etc. Thinking the Appendix may be avaiable to registered users I tried that. But after filling in all the required fields and clicking the "Just Register" button the site insisted that all 14 marketing questions such as "What is your Gender? be completed" There seems to be no way to simply Register so I simply left. <br /> <br />I recommend avoiding this book if you're serious about SEO. <br /> Rating: 1 / 5 I seem to be at odds with the majority of reviews of this book. The book is practically useless with small to no specific information presented. Yes, the author does mention that the META tag keywords is not necessary, and that titles should be no longer than 60 chars to match Google, but for the most part the book is a litany of vague generalities that could be better summarized on a two page White Paper. An index may have helped, but there is none.

The book’s Appendix A sounds very helpful, but is available only online. In the book the appendix advertises a “number of free tools” but it doesn’t exist. Entering the URL redirects you to a page where you can buy another copy, register, etc. Thinking the Appendix may be avaiable to registered users I tried that. But after filling in all the required fields and clicking the “Just Register” button the site insisted that all 14 marketing questions such as “What is your Gender? be completed” There seems to be no way to simply Register so I simply left.

I recommend avoiding this book if you’re serious about SEO.

Rating: 1 / 5

]]>